Sports Business & Event Management

Degree Overview

The sports and event management industries consist of multi-billion dollar businesses that continue to witness rapid growth. The need for business-minded professionals to manage and market events has spiked, creating increased demand for sport and event management professionals. From on-camera and behind the scenes needs, to content creation and branding, our bachelor's in sports business & event management is designed to bridge the gap between tradition and what's next. 

---

 

Degree Highlights

➤ Complete projects with local sports or event management clients. Through our Field Application Student Training (FAST) projects, students work with actual clients to apply what they learned in the classroom to a real-world situation. Students will participate in research, survey design, data collection, and client presentations. This real-world experience gives students an edge when applying for internships and job opportunities. Clients include the Cincinnati Reds, Cincinnati Bengals, Florence Freedom, and more.

➤ Get paired with a mentor in the sports or events industry. The Go Program (GAME ON!) is a professional development and mentorship program that links students with mentors in the sports and events industry, aiding in the development of life and career skills.

➤ Internship opportunities. Internship opportunities are very diverse and are continually being upgraded through the efforts of the department’s professional advisory boards, faculty, and the college’s business experience manager. Internship partners include the Reds, Bengals, Western & Southern Open, Flying Pig Marathon, and many others.

➤ Make the world your classroom. Study abroad in countries around the world, including Czech Republic, Ireland, Germany and England, while taking specialized business courses.

➤ More options. NKU's comprehensive curriculum makes it easy to double major or minor in another area of business, such as marketing, to compliment the knowledge gained through the sports business & event management major.

---

Career Opportunities

Those with Northern Kentucky University sports business & event management degrees are prepared for a variety of career and leadership opportunities in sports business and event management. Graduates can apply the knowledge and skills gained to a variety of settings including but not limited to corporate, non-profits, associations, exhibitions, sport, government, and entertainment. All students are strongly encouraged to discuss their career goals with sports business & event management faculty for guidance in searching for the perfect job.

Sports Business & Event Management Bachelor's Degree Jobs