The world of sports and events is vibrant, diverse, and fast-paced. Individuals in this field must be able to juggle multiple projects at the same time and be extremely detail-oriented.
All Sports Business & Event Management students complete business core classes, which will broaden their knowledge of the business aspects of the sports and event management industries. Additionally, students will be exposed to hands-on learning through courses such as “Sports Marketing and Events Research,” “Moneyball: Economics of Sports and Events,” and “Event Planning and Management.” A field internship is included within the program, providing students with practical work experience and real-world networking exposure to the sports business environment at the local, regional, national, or international level. Internship partners include the Reds, Bengals, Western & Southern Open, Flying Pig Marathon, and many others.
Through our Field Application Student Training (FAST) projects, students work with local sports or event management business clients to apply what they learned in the classroom to a real-world situation. These projects focus on a challenge faced by an industry partner. Professionals from that organization work hand in hand with students to develop solutions to that challenge. Students will participate in research, survey design, data collection, and client presentations. This real-world experience gives students an edge when applying for internships and job opportunities. Clients include the Cincinnati Reds, Cincinnati Bengals, Florence Freedom, and more.
"I attended the networking event that was put on through one of the sports business classes in the spring of 2018. I honestly didn't want to go - I had gone to so many things like it, that I didn't see a reason. But, I went anyway. I woke up the next day to an email from Josh Anderson at the Florence Freedom wanting me to work for them. From there, I decided to become a full-time Freedom Intern for the summer after I graduated. I worked my butt off that summer as a Promotions and Social Media Manager. In August, I was hired as the Director of Public Relations and Promotions. I LOVE my job. I LOVE what I do. I cannot thank that networking event that I didn't even want to go to enough. Because of it, I have my dream job right out of college."
Graduates in this major have a variety of career options such as: