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Moon Shot for Social and Economic Mobility

A technology-enabled partnership to transform college and life outcomes for all students

Moon Shot for Equity logo from EAM

Higher education has the potential to change the lives of individual students and whole communities, but not all students who start college earn a degree—and not all students with a degree find a successful career. How do we improve?

NKU's Vision is that our university will "empower diverse learners for economic and social mobility." EAB’s Moon Shot for Social and Economic Mobility is a technology-enabled partnership to create better long-term social and economic opportunities for students. Built on proven practices from higher ed’s largest collaborative of student success leaders and experts, Moon Shot for Social and Economic Mobility is helping to guide NKU to meaningful and sustained change for our future—and the futures of our students. NKU is a member of the Greater Cincinnati/Northern Kentucky region, committed to deploying Moon Shot best practices proven to to help students persist and complete degrees, ready for the careers of today and tomorrow. 

Importantly, Moon Shot is helping NKU make progress on current institutional initiatives and goals so we can achieve the goals of Success by Design.

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What have we done so far?

NKU started with 3 Moon Shot teams that from 2021-2023 focused on Hold Reform, Transfer Pathways, and Emergency and Retention Awards. NKU made tremendous progress on undergraduate student retention and graduation rates, but not all students were succeeding in the same way. Our data showed that first generation, low-income, transfer, and African American students were being retained or graduating up to 10 points below other student populations.

Thanks to the work of the first 3 Moon Shot teams and many others around campus, these achievement gaps have begun to close. From fall 2021-2023, transfer student retention increased by 6%, graduation rates reached all-time highs, and nearly 100 holds and other barriers were removed to help students move forward.

Your Role as a Faculty/Staff Member

For student success to improve, the leadership of faculty and staff is essential. Whether it might fall within your role to reach out to students who have stopped out, to advise or mentor students more effectively, to help students learn and succeed at higher levels in your courses, or to improve their wellbeing and resilience, we need your help.

Please reach out to our campus leads for each team if you want to be involved or see a way you can make a positive impact.

Current Best Practice Projects

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Proactive Advising

Leveraging Technology for Proactive Advising is about creating an intentional, structured, and consistent strategy to reach out to students who need help rather than waiting for them to seek help. The Proactive Advising team is also working to implement overall recommendations to improve advising for all students.
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Second Chances for Learners

Critical to creating access to a second chance is removing barriers to reenrollment and creating flexible learning environments to enable stopped out students, or stopouts, to complete their degrees. With proper outreach strategies, more than half of stopouts will return within one year. NKU will create a strategy for traditional undergraduate stopout students as well as tap into a promising adult learner market with “some college, no degree.”
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Student Belonging

Student belonging encompasses a student’s sense of connection, engagement, and overall comfort with their institution. A strong sense of student belonging is associated with positive outcomes like retention, academic success, and overall wellbeing. NKU will seek to improve student belonging through a focus on active and engaged learning in the classroom, mental health and wellbeing, cocurricular and social engagement, and faculty mentoring and support.

Frequently Asked Questions

Moon Shot for Equity Regional Meeting

The first Greater Cincinnati and Northern Kentucky Moon Shot for Equity regional meeting was held April 5, 2022. Attendees from NKU, Gateway CTC, Cincinnati State and Miami University gathered to hear from expert guest speakers, including a keynote address from Dr. Tim Renick, Executive Director of the National Institute for Student Success at Georgia State University.

Replay Presentation

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Local Institutions Join “Moon Shot for Equity” to Close Equity Gaps

The Greater Cincinnati/Northern Kentucky region is the second consortium selected by education firm EAB to join the Moon Shot initiative.

View the Press Release

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