ABOUT THIS COURSE
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
You will be able to:
• Define marketing and describe how marketing creates value
• Describe the elements of the marketing mix
• Explain how these elements interact to create value for consumers
• Use different analytical frameworks to examine how managers solve business problems
• Evaluate brand extensions
• Develop a marketing plan proposal
Estimated Learning Time: 16 hours
SKILLS YOU WILL GAIN:
Communication
Marketing
Brand Management
Business Analysis
Business Psychology
Entrepreneurship
Leadership and Management
Market Research
Research and Design
Sales
Strategy
Strategy and Operations
INSTRUCTOR
Hayden Noel
Associate Clinical Professor
Department of Business Administration, College of Business