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Course Catalog

Storytelling and influencing: Communicate with impact   

Woman speaking to a group of people sitting at a table.ABOUT THIS COURSE

An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.

Estimated Learning Time:  18 hours

SKILLS YOU WILL GAIN:

Communication

Influencing

Marketing

Leadership and Management

Conflict Management

Human Resources

Business Communication

Emotional Intelligence

Negotiation

Sales

Storytelling

INSTRUCTORS

Course Instructor PhotoAssociate Professor Lawrence Ang
Department of Marketing
Macquarie Business School

Course Instructor PhotoArabella MacPherson
Director, Resonate Communications

 
  • Storytelling and influencing: Communicate with impact
  • Fee: $59.00
 
 

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