ABOUT THIS COURSE
An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Estimated Learning Time: 18 hours
SKILLS YOU WILL GAIN:
Communication
Influencing
Marketing
Leadership and Management
Conflict Management
Human Resources
Business Communication
Emotional Intelligence
Negotiation
Sales
Storytelling
INSTRUCTORS
Associate Professor Lawrence Ang
Department of Marketing
Macquarie Business School
Arabella MacPherson
Director, Resonate Communications