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The sample mean is normally distributed about the population mean; so if we look at a given sample mean, it's not likely to be more than two standard deviations (or so) from the true population mean. Therefore the true mean should be about two standard deviations from the sample mean.
Remember that "standard deviation" to the distribution of the sample mean is the standard error.
If someone wants to challenge us, they can say "how big should my sample be to make sure that my sample mean is within x units of the true population mean?" We'll learn how to answer them.
This is the key to Gallop polls, etc., when they say that the estimated statistics is "such-n-such plus or minus so-many percentage points". The size of the percentage points they want determines the sample size they must take.