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Doubling at every step (or increasing by a factor of four at every step, etc.) is an example of exponential growth, which is generally considered to be very fast growth.
Now: how might we relate this concept to Facebook?
For these graphs we imagine ignoring the differences between people. All vertices are considered the same.
So these represent common social situations, without regard for which individuals are being affected.
"...you can't see negative 4 cookies and you certainly can't eat them -- but you can think about them...." ("and you have to", says our author! p. 15).
And the key to understanding stability in three-way social relationships is that the product of two interactions (signified by either +1 or -1) must be "equal" to the other interaction: so that if two legs are positive, the third in the triangle must be positive; if one leg positive, and the other negative, then the third leg must be negative as well.
Furthermore, if two interactions are negative, then the third must be positive -- (-1)(-1)=(+1) -- a negative times a negative equals a positive.
Strogatz sums up the second case above in the familiar saying that "The enemy of my enemy is my friend".
The following (two) graphs are unbalanced:
Finally Strogatz shows how historical relationships settled down into this pattern of stability: in "...the run-up to World War I. The diagram that follows shows the shifting alliances among Great Britain, France, Russia, Italy, Germany, and Austria-Hungary between 1872 and 1907."
The bottom right graph (complete!) is the only stable configuration, "...balanced, but on the brink of war."