Anyway, Joe (his real name is Don Russell) was at Veterans Stadium, which is city-owned, and bought a glass of beer. He expected it to be warm. He expected it to be bad. And his experience as a beer drinker told him that this was not the advertised 18 ounces of beer. In fact, it was 16 ounces of beer for, I think, $4.75.
So Joe goes on a tear with a lot of civic involvement. He had a lot of fans who really got invested in this story. There was a City Council investigation. Underneath all of this there was a very smelly 15-year vending contract...In the end, this year the concessionaire dropped the beer prices and is now serving the full 18 ounces of beer. So it was a great victory.