Reminder: in this section a variable is declared to be normally distributed, with a given mean and standard deviation. In this chapter, the assumption is that those are population values (parameter values); so those are "mu" and "sigma" (rather than xbar and s, the sample values)!
In reality, we very seldomly know that a variable is normally distributed, or the parameter values. Which brings us to Chapter 9....
Basic idea:
Recall the dice applet - normal curves arise in the strangest places! (Figure 9.3, p. 273, for example)