PR book On-line Readings in Public Relations by Michael Turney
Table of contents
© 2017 Michael Turney About the author Practicing Public Relations  

The university no longer supports "personal faculty websites" like this one and will soon remove it from this server.
Not wanting these readings to suddenly disappear, I've copied them onto a non-university server
where you can now access them:

I began writing these articles to supplement the textbooks I used teaching public relations. They filled in gaps, clarified concepts, explained how textbook theories applied to current events, and presented alternate views.

I'm retired now, but I continue to develop readings and make them available free of charge.

  • You may read, quote from, download, and even print a personal copy.
  • But, they are copyrighted; you may not make or distribute multiple copies without my permission.

I will, however, give you permission to make and distribute copies for teaching purposes if you ...

  • tell me where and how you want to use them;
  • acknowledge my authorship on the copies;
  • and don't charge anyone for these copies.

-- Michael Turney, Ph.D., ABC
Professor Emeritus of Communication &
IABC Accredited Business Communicator   


Click a topic for related readings or scroll down to browse the list.

Crisis communication

Ethics in public relations

Evolution of public relations

Government use of public relations

Media relations

Origin and need for public relations

Practitioners who shaped public relations

Public relations and marketing are not the same

Public relations planning

Public relations training

Recent trends in public relations

What is public relations?

Writing for public relations

Perspective on public relations:
Its origin and social need

Evolution of public relations:
A century of maturing as a profession

Shapers of public relations:
Key people in the history of public relations

Ethics in public relations:
Professional standards for practitioners

Public relations planning:
Effective strategies are planned, not ad hoc

Media relations:
Using mass media to reach your key publics


What public relations is:
An overview of its role and functions

Public relations training:
Preparing to practice public relations

Writing for public relations

Public relations and marketing:
Using similar tools for different ends

Crisis communication:
Managing public relations in an emergency

Government public relations:
Critical concerns and limitations in the US

Recent trends and changing practices:
Public relations continues to adapt

Send e-mail to
Michael Turney
Public Relations Bookshelf
of other public relations sources
Practicing Public Relations
main page
23 May 2017