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You've actually seen some of this before, if you read section 7.6 -- What the average American has -- carefully. If not, please re-read 7.6 soon!
According to our authors, "Our goal is to create an image that reveals the structure that the data contains." (p. 588).
What determines the brain/eye's perception: length, or area?
Edward Tufte, who is a great fan of this graph, talks about "simple design, intense content". This graphic illustrates it. This might be Tufte's version of "Our goal is to create an image that reveals the structure that the data contains."
Charles Joseph Minard did a similar map for the
Notice that pie charts use areas proportionally to the values represented (not heights or widths, as we saw in the doctor and dollar graphics above)