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Shifts in the $x$ values don't change the model.
Higher powers are needed to keep the curve "flat" as long as possible; so when we start at 1900, we can get by with an 8th degree (or so) power. But when we start at 1 A.D. or so, we've got to really up the power. The constant can shift up or down, but it does change the slope of the "flattish" part.
We can relate the powers of the two models, using some basic mathematical principles: Flatness, etc.
She observed something that we noted last time about exponential functions: in $y(t)=e^{bt}$, an increase in $t$ of one unit means ad expenditures increase by a multiplicative factor of $e^b$ -- in "either model" (they're the same -- they just look different because of the shifted time scale).